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Jan Copley
Certified Practice Advisor
Atticus, Inc.

530 South Lake Avenue, Suite 250
Pasadena, CA 91101
(626) 696-3145
(626) 421-6747 (fax)
jan@copleycoaching.com

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Social Media Backup

September 5, 2012

Filed under: Social Media — @ 5:28 pm

Do you use Social Media to market your law firm? If not, you’re falling behind on implementing new forms of marketing.

But using Social Media creates some problems with complying with ethics rules. Here in California, attorneys are required under rule 1 400(F) of the Rules of Professional Conduct to maintain, for two years, “a true and correct copy or recording of any communication made by written or electronic media.” Your postings on Facebook, LinkedIn and Twitter probably fit within the definition of “communication” as used in the rules.

So how do you maintain those copies?

As it turns out, it’s not that hard. I recently ran across an article, “Backup Your Social Media,” on the Legal Productivity website. The article contains instructions for backing up your postings on Facebook, Twitter, Google Plus, and LinkedIn.

My recommendation, for what it’s worth, is for you to create written processes for backing up all your Social Media postings and to delegate the actual work to one of your assistants. Then, all you have to do is go ahead and post on the Social Media site(s) of your choice.

Please let me know how this helps you!

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