Stupid Networking Mistakes – Part One
November 14, 2012
Filed under: Networking — @ 8:16 pm
I just got back from the monthly meeting of the Fiduciary Round Table of the San Gabriel Valley. It’s a nice organization composed of private fiduciaries, home healthcare service professionals, financial advisors, attorneys, accountants, appraisers — people that help other people in fiduciary or semi-fiduciary capacities. I’ve been a member for fourteen years now, and it’s been a source of business, and also a source of help for my clients.
Of course, one of the reasons everyone attends the meetings is to network to generate business. This morning was no different. But, I was subjected to two serious networking mistakes, and I thought I’d blog about them.
Mistake No. 1: Brazenness is Offensive. After I walked into the meeting room, a woman I didn’t know marched up to me, handed me her card, and said, “Hi, my name is Jane Doe. I’m a private fiduciary. Send your clients to me.”
Now, really, why in heaven’s name would I want to do that? What this person succeeded in doing was offending me with our very first contact! I don’t know her; I don’t know if she’s any good at what she does; and I’m not going to trust my clients’ care to a total stranger, especially one with bad manners like that! Rather than building a relationship, this woman made sure that I will never send work her way.
Don’t make this woman’s mistake. People refer work to other people they know, like and trust. This takes time. So, be patient. Don’t bludgeon someone with your requests for business; rather, get to know the person, learn about his/her concerns, and build a relationship. Only then will you be in a position to work together.
Please let me know how this helps you!